Case study 1
Sell-side due diligence
Objective
- To conduct an independent, impartial commercial vendor due diligence assignment to validate the client’s strategy, marketing and sales plans, propositions and products as an input into the company disposal
- To inform potential purchasers of the viability of the company’s forecasts for revenue and profit growth over the next five years
Approach
PSE was engaged by a payments business unit of a larger group offering services including eCommerce gateway, payment facilitation and wider software solutions to provide an impartial review of the documents provided to potential purchasers. The work comprised a detailed review of its current revenues, customers and solutions and of the forecasts provided for each product within the unit. The product areas comprised services to the public sector, gateway, payment facilitation and customer identification and verification. PSE also attended Q&A sessions with interested parties.
Result
The business sale was concluded successfully.
Case study 2
Market entry strategy
Objective
After the acquisition of a long-established multinational payments processing company from South Eastern Europe, the new private equity ownership engaged PSE to construct a realistic and practical strategy and rollout plan to develop new business across Europe, Africa and the Middle East.
Approach
After understanding the processor’s operations and clients, PSE conducted long-list research to identify Tier 1 target countries across Europe, Africa and the Middle East. This involved defining the size and addressable potential of each payments market, identifying market gaps, assessing key stakeholders, local regulations and barriers to entry, and ranking and scoring the potential profit pool opportunities to develop a shortlist of target countries.
A deeper-dive research analysis followed to assess target sectors and clients, market-specific requirements, potential opportunities and market gaps, assess competitors and quantify potential revenues.
After developing a business case and model to calculate potential revenues, resources, Capex, Opex and profits associated with developing, selling and delivering the new cross-border services, a set of cross-border market positioning and entry scenarios was developed and an approach recommended.
Result
Based on the processor’s USP, market competition and gaps, PSE advised the new ownership and management on which markets to target and developed go-to-market and marketing plans to support the expansion strategy that started soon after.