Case study 1
SaaS gateway due diligence
Objective
To support the Private Equity bid team in evaluating the gateway’s prospectus and business, as well as providing market knowledge and input into the initial bid preparation for the sale of the business.
Approach
PSE carried out a review of the materials made available in the data room and provided structured analysis and commentary in the following areas:
- Product offering – sources of market differentiation and roadmap
- Customer management – routes to market, onboarding, management etc.
- Commercial and contractual arrangements with customers and sales/delivery partners
- Risk and compliance
- Technical architecture and investment plans
PSE identified opportunities associated with the asset and made recommendations on how these could be exploited. These included:
- Gateway enhancements (omni-channel, software POS)
- New service offerings (acquiring, APM collect)
- New customer groups (vertical market expansion, new countries, ISV distribution)
PSE also assessed the potential risks faced by the current business and how these could be mitigated, including:
- Contractual constraints
- Compliance and risk
- Competitive differentiation and innovation
- Carve-out and infrastructure enhancements
PSE assessed the management team and identified opportunities for extension and improvement. PSE also attended management meetings, provided input to questions and assessed the answers arising from these meetings.
Result
PSE’s analysis supported the PE firm in progressing to the final round of bids for the asset.
Case study 2
Marketplace strategy
Objective
PSE supported one of the world’s largest software platforms in developing its strategic approach to marketplaces in Europe.
Approach
Drawing on its extensive experience, PSE developed a strategic hypothesis for the client’s approach to marketplaces. This hypothesis was rigorously tested through internal stakeholder engagement and against the client’s customer requirements in order to produce a viable strategic approach.
Result
The software client utilised PSE’s marketplace strategy to inform its wider go-to-market approach and product roadmap development.