Case study
Regular billing and subscription
Objective
To support a global payments brand in developing a new regular billing proposition.
Approach
PSE began by identifying an initial proposition hypothesis which was agreed with the client. This hypothesis was subsequently tested and updated through a series of workshops with the client which addressed the following areas:
- Large biller pain points and requirements
- Consumer unmet needs and differences by country/region
- Competitor context across a range of regular billing use cases
- Regulatory and risk assessment
- Client USP and differentiation analysis
- High-level end-to-end financial flow review and TAM analysis
Result
The results of the strategic review were fed into the client’s global decision-making process. They have subsequently rolled out a significant number of the recommendations.