We recently hosted an engaging breakfast event for a select group of peers in the embedded finance and payments sector. Our hot bacon rolls served as the backdrop for a stimulating discussion on “From Simple Acceptance to Embedded Finance – How to Differentiate in a Commoditizing Payments Market.”
The event, featuring Daniel Cronin and the team from Integrated Finance, delved into the challenges merchants face when integrating finance solutions such as credit, bank accounts, open banking, and insurance. Here are some key takeaways:
- Merchants prioritize simplicity, aiming to focus on their core business. The integration between financial service providers, acquirers, and merchants must be smooth and seamless.
- Product functionality is the top buying factor for partners and customers. Solutions need to be highly configurable and easy to integrate.
- Large merchants seek customized solutions to address complex issues across acquiring, banking-as-a-service (BaaS), and disbursements. Few have a comprehensive view of how these can be delivered in a tailored manner.
- Embedded payments and credit are emerging as particularly attractive aspects of embedded finance
We look forward to more enlightening discussions on how merchants and acquirers can thrive in the evolving world of embedded finance.
