Consumers already accept trade-offs of ad-influenced AI shopping, despite trust concerns
Consumers’ longstanding experience of free, ad-influenced search is shaping expectations for the next generation of agentic AI shopping tools, with a significant proportion preferring a free model over paying for fully impartial advice.
Consumers’ longstanding experience of free, ad-influenced search is shaping expectations for the next generation of agentic AI shopping tools, with a significant proportion preferring a free model over paying for fully impartial advice.
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